6 Ways to Keep Staff Meetings Productive

6 Ways to Keep Staff Meetings Productive

“We end meetings with a 15-minute wild card slot focused on brainstorming, problem solving, and business development activities. This works because it gives ownership for a successful meeting to everyone, it respects everyone's time, and it's designed to hit the high notes—the why instead of the what."

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10 Trends in Political Consulting & the Trendsetters That Made Them Cool

10 Trends in Political Consulting & the Trendsetters That Made Them Cool

“This election opens the door a crack to specialist firms like Deb Gabor’s Sol Marketing, for instance, to help campaigns develop sophisticated Brand Bibles and then police those brands, during the course of a campaign – helping teams avoid intellectual inconsistencies that confuse voters and interrupt momentum.”

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Cutting Back on Rampant Discounts is a Big Risk for Michael Kors

Cutting Back on Rampant Discounts is a Big Risk for Michael Kors

"When I buy a bag, I'm buying it not just for the product, but for the story it tells about me," said Deb Gabor, CEO of branding and marketing agency Sol Marketing. "If the story it tells about me is that I can get it anywhere, and it's a mass brand and everyone else is carrying it, that may not be the story I want to tell."

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Get That Digital Marketing Job

Get That Digital Marketing Job

“On the hiring side, Gabor strives to create a story about herself as a leader and business manager. “That story isn’t just about why I do what I do, or what I actually do day to day,” she says. “That story is also about the people I hire to deliver on my company’s brand promise.”

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