The McCombs School of Business at The University of Texas at Austin has hired Austin-based Sol Marketing and Dyal Branding & Graphics, Page Company (Page/Dyal), to strengthen the school’s national and international reputation among top-tier business schools.
“We end meetings with a 15-minute wild card slot focused on brainstorming, problem solving, and business development activities. This works because it gives ownership for a successful meeting to everyone, it respects everyone's time, and it's designed to hit the high notes—the why instead of the what."
“This election opens the door a crack to specialist firms like Deb Gabor’s Sol Marketing, for instance, to help campaigns develop sophisticated Brand Bibles and then police those brands, during the course of a campaign – helping teams avoid intellectual inconsistencies that confuse voters and interrupt momentum.”
"When I buy a bag, I'm buying it not just for the product, but for the story it tells about me," said Deb Gabor, CEO of branding and marketing agency Sol Marketing. "If the story it tells about me is that I can get it anywhere, and it's a mass brand and everyone else is carrying it, that may not be the story I want to tell."
“Think of yourself as a brand. You are not just a person. A brand is an experience. How do you want people to experience doing business with you? The best brands in the world are the ones who become part of the person who uses them,” said Gabor.”
“To build the type of brand that customers can fall in love with, you must first create a detailed picture of your ideal "unicorn" customer.”
“On the hiring side, Gabor strives to create a story about herself as a leader and business manager. “That story isn’t just about why I do what I do, or what I actually do day to day,” she says. “That story is also about the people I hire to deliver on my company’s brand promise.”