Sol in the News
“Your brand exists in the hearts and minds of your customers , your brand is not necessarily something you create in a vacuum and put out to the world to let them accept, you actually have to include your customer in the creation of the brand because if you don’t involve them in the process, your brand is going to take on a life of its own.”
“Everyone who buys your brand has a story that they are trying to create for their lives, and if they are successful in achieving the goals that are part of that personal story, they feel confident, they feel elevated…they feel sexy!”
“It’s not enough to be different just to be different. You have to be different in a way that makes a difference in someone’s life…you have to do something that makes them fall in love with you, and makes them feel like they are irrationally loyal to your brand.”
The McCombs School of Business at The University of Texas at Austin has hired Austin-based Sol Marketing and Dyal Branding & Graphics, Page Company (Page/Dyal), to strengthen the school’s national and international reputation among top-tier business schools.
“We end meetings with a 15-minute wild card slot focused on brainstorming, problem solving, and business development activities. This works because it gives ownership for a successful meeting to everyone, it respects everyone's time, and it's designed to hit the high notes—the why instead of the what."