Sol in the News
“Your brand exists in the hearts and minds of your customers , your brand is not necessarily something you create in a vacuum and put out to the world to let them accept, you actually have to include your customer in the creation of the brand because if you don’t involve them in the process, your brand is going to take on a life of its own.”
“Everyone who buys your brand has a story that they are trying to create for their lives, and if they are successful in achieving the goals that are part of that personal story, they feel confident, they feel elevated…they feel sexy!”
“It’s not enough to be different just to be different. You have to be different in a way that makes a difference in someone’s life…you have to do something that makes them fall in love with you, and makes them feel like they are irrationally loyal to your brand.”
“A lot of people start businesses and take the idea ‘if you build it they will come’, but it’s been said, hope is not a strategy. You actually need to understand who your customers are, what is the problem you solve for them, and give them a vision for what the world looks like when that problem is solved.”
"A lot of people think of a brand as being a logo, or a look and feel, or colors or a logotype or monogram. The work of strategic branding is to go beyond that.”
“I just love everything about branding—it is my life, it is my work, it is my personal life—it sort of permeates everything that I do. Being born to brand is sort of like being the John Wooden of branding.”
The McCombs School of Business at The University of Texas at Austin has hired Austin-based Sol Marketing and Dyal Branding & Graphics, Page Company (Page/Dyal), to strengthen the school’s national and international reputation among top-tier business schools.
“We end meetings with a 15-minute wild card slot focused on brainstorming, problem solving, and business development activities. This works because it gives ownership for a successful meeting to everyone, it respects everyone's time, and it's designed to hit the high notes—the why instead of the what."
“This election opens the door a crack to specialist firms like Deb Gabor’s Sol Marketing, for instance, to help campaigns develop sophisticated Brand Bibles and then police those brands, during the course of a campaign – helping teams avoid intellectual inconsistencies that confuse voters and interrupt momentum.”
"When I buy a bag, I'm buying it not just for the product, but for the story it tells about me," said Deb Gabor, CEO of branding and marketing agency Sol Marketing. "If the story it tells about me is that I can get it anywhere, and it's a mass brand and everyone else is carrying it, that may not be the story I want to tell."
“Think of yourself as a brand. You are not just a person. A brand is an experience. How do you want people to experience doing business with you? The best brands in the world are the ones who become part of the person who uses them,” said Gabor.”
“To build the type of brand that customers can fall in love with, you must first create a detailed picture of your ideal "unicorn" customer.”
“On the hiring side, Gabor strives to create a story about herself as a leader and business manager. “That story isn’t just about why I do what I do, or what I actually do day to day,” she says. “That story is also about the people I hire to deliver on my company’s brand promise.”
“People contacted me and said, “Thanks for being so honest. That’s true leadership, and it’s really inspiring that you let yourself be so vulnerable.”
“Everyone can learn from stories; there is no room for misinterpretation and you create a safe environment for exploring ideas for making profound changes in your business, family, or personal life."
“I loved the consulting aspect of it. My favorite part of the job was really being hands-on with clients and helping them make great decisions using all different types of data,” Gabor says.”