“If you feel like you’re facing an overwhelming stream of problems as you build your business, then this show is for you! Each week, I’ll uncover stories of stress, obstacles and adversity behind the success stories. My hope is you’ll feel less alone on your journey to success, even when it feels like life sucks! On the weekly teaching episodes, I’ll share concepts and tools to embrace your inner Resiliency Ninja and rock your business development.”
“Deb Gabor was born to un-fuck brands brand. As a brand dominatrix and investor pitch whisperer with legendarily bad travel karma and a uterus that attracts assholes she is here to play on The Nice Guys today. Why in the hell she would want to come back for a 5th time is unknown to me, I guess she loves the fuckery. She is Sol’s spiritual leader as well as author of the bestselling book, Branding is Sex. Get Your Customer Laid and Sell the Hell Out of Anything. Here to get me laid, welcome Deb to The Nice Guys AGAIN!”
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“If you don’t lock your brand down and determine the core DNA and strategic foundation of the values and beliefs your company was built on, the market will take on the roll of defining that for you. That’s how brands break their promise.”
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“Your brand exists in the hearts and minds of your customers , your brand is not necessarily something you create in a vacuum and put out to the world to let them accept, you actually have to include your customer in the creation of the brand because if you don’t involve them in the process, your brand is going to take on a life of its own.”
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“Everyone who buys your brand has a story that they are trying to create for their lives, and if they are successful in achieving the goals that are part of that personal story, they feel confident, they feel elevated…they feel sexy!”
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“It’s not enough to be different just to be different. You have to be different in a way that makes a difference in someone’s life…you have to do something that makes them fall in love with you, and makes them feel like they are irrationally loyal to your brand.”
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“A lot of people start businesses and take the idea ‘if you build it they will come’, but it’s been said, hope is not a strategy. You actually need to understand who your customers are, what is the problem you solve for them, and give them a vision for what the world looks like when that problem is solved.”
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"A lot of people think of a brand as being a logo, or a look and feel, or colors or a logotype or monogram. The work of strategic branding is to go beyond that.”
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“I just love everything about branding—it is my life, it is my work, it is my personal life—it sort of permeates everything that I do. Being born to brand is sort of like being the John Wooden of branding.”
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