"Don't make excuses or try to cover up something that someone at the company did wrong. Apologize. Help victims, all of them. Go out with a statement quickly before the story takes on a life of its own. Take responsibility. Accept accountability. Give the world a plan for how you plan to prevent a similar disaster from occurring in the future. Communicate with authenticity, clarity and openness with everyone in your ecosystem. Convey a vision for what the world looks like when you've solved this problem. Be truthful.”
“This is the very tip of the iceberg and is probably going to shake the entire foundation of the very brand that is Hollywood.”
"In an age when brands increasingly find themselves in the crossfire for showing off values and beliefs that don't match with those of their customers, MGM's news #VegasStrong ad does quite the opposite," she said. "Their spot is quietly dignified, prioritizes the master brand and sentiment of the Vegas hospitality community above its own, and represents an idea that transcends merely selling hotel rooms."
“A brand is a sum total of its beliefs and values, and that the reason people pick brands is because they align emotionally with a similar set of values and beliefs,” Deb Gabor, CEO of Sol Marketing, a brand strategy consultancy, told Retail Dive. “Then we have had those values and beliefs shaken all over here.”
"This is a person for all intents and purposes is the Hollywood brand," said Deb Gabor, CEO of brand strategy consultancy Sol Marketing. "He's a star maker, he's a hit maker. He's held in esteem at a level that is higher than God, and when he goes down, a lot of Hollywood goes down."
"And if you believe that a brand is a sum total of its beliefs and values, and that the reason people pick brands is because they align emotionally with a similar set of values and beliefs, then we have had those values and beliefs shaken all over here."
"'The 'killing the mom and pop shop' message is not only offensive, it's not really designed for either a customer or end-consumer audience,' Deb Gabor, CEO of Sol Marketing, emailed Kiosk Marketplace. 'You can say that to investors; but don't ever tell a real human that you're going to kill a familiar social convention.'"
"Learn from our analysis of winning investor pitches that have aided their founders in raising funds in amounts ranging from $250K to $100M."
"When your culture is in distress, so is your brand. It's been well acknowledged that Uber has a sick corporate culture that's persisted unchecked by leadership for many years."
"The 'killing the mom-and-pop shop' message is not only offensive, it's not really designed for either a customer or end-consumer audience. You can say that to investors; but don't ever tell a real human that you're going to kill a familiar social convention."
"There's room for a product offering like this, but they went to market with a message of 'We aim to kill the mom-and-pop shop, this social institution that you know and love.' Going to market with 'we're going to kill this social institution' is not going to resonate with customers."
"Following the Charlottesville protests, CEOs of major companies spoke out against what happened as well as President Trump's reaction to the protests. When employees witnessed their leaders doing this, they saw the values of their employers come to life."
The ABJ list of businesses owned by women is open to any company that has headquarters in the Austin area and is at least 51% owned by a women. Sol Marketing is proud to be featured this year at #52.
"At a leadership conference featuring 10-hour days of training and intense strategy sessions for 1500 member leaders and staffers of a global organization of chief executives of private companies, I lost my voice...and at the same time found it."
"The wrongheadedness is obvious in the brand messaging, Gabor stated, adding that instead of pushing the value proposition the startup will offer consumers, its founders essentially put out a narrative that they are going to kill off corner stores."
"While Khosrowshahi does little to improve perceptions of gender inclusiveness at Uber, he does add a new perspective to the company's leadership, which is an imperative for Uber to rescue its brand."
"When you probe deeper into the part of the deal that focuses on Amazon's deployment of Alexa technology in connected home appliances, it appears that the impact for Amazon could be even more profound."
"In a brand strategy career spanning multiple decades, I have never seen a company led by a toxic founder to be capable of the seismic culture shift on the magnitude of what Uber needs right now."
"This one brand transgression has already thrust Walmart into the spotlight with some negative publicity - at a critical time when families are flooding back to retail to restock for the new school year."
"Becoming an author can build your authority, generate leads, close sales, and in many cases, be a catalyst for massive business growth."
"While Amazon is planning to roll out in-home advisory services to help customers make sense of complex home technology, Best Buy will likely continue to maintain its experiential edge for years to come."
"What we don't often realize is that connections are relationships, and if you aren't clear about who you are, no one is going to be interested in you."
"This new combined entity will have the power to put pressure on other retailers directly and indirectly and we could see a big shift in consumer shopping habits."
"When you speak out about a particular social issue, you are basically branding yourself alongside that particular issue."
"If a person can't explain something to me so I can understand it as an investor, how in the world can a consumer or business buyer understand it?"
"Most communicators assume their brands are the "every guy/girl" type, but most aren't. To find your archetype, ask yourself what makes your brand special and how your customers best connect with your products."
"If these retailers are creating this amazing, differentiated experience for prom dress shopping, once these young women go to college and look for formal dresses for their sorority or campus organization, once they go through their lives, they might look back to the department store they go their prom dress from."
"Shoppers are devoting bigger shares of their wallets to entertainment, restaurants, and technology, and spending less on clothing and accessories."
"During a time when they see the world as pretty bleak, they look for brands that can give them hope."
"A brand is a relationship, an experience, that customers have with your product or service. Understanding and controlling how a company "shows up" and relates to its customers in the early days can propel them to success faster, again by providing a filter for competing priorities."