Sol in the News
“Your brand exists in the hearts and minds of your customers , your brand is not necessarily something you create in a vacuum and put out to the world to let them accept, you actually have to include your customer in the creation of the brand because if you don’t involve them in the process, your brand is going to take on a life of its own.”
“Everyone who buys your brand has a story that they are trying to create for their lives, and if they are successful in achieving the goals that are part of that personal story, they feel confident, they feel elevated…they feel sexy!”
“It’s not enough to be different just to be different. You have to be different in a way that makes a difference in someone’s life…you have to do something that makes them fall in love with you, and makes them feel like they are irrationally loyal to your brand.”
“The services provided by most domestic airlines are indistinguishable,” says Deb Gabor, CEO of brand strategy consultancy Sol Marketing. “Public memory is also very short. We remember the scandal until the next one comes out.”
"As an entrepreneur, I'm a living, breathing contradiction. I'm bold and confident. I'm also self-deprecating and self-critical. I'm tenacious and gritty. I'm cautious and fearful. I'm open and flexible. Yet, I'm rigid and controlling. Above all, I hold myself to standards much higher than those to which I hold anyone else. However, I don't think I'm alone among my women entrepreneur peers."
Everybody loves a good #BestOf list, and we’re proud of our very own Brand Dominatrix Deb Gabor for making the Top 7 best #Smallbizchat interviews of 2017! If you missed the original interview, you can still see what Deb has to say about “How to Really Differentiate Your Product or Service” in Huffington Post's latest article.