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Streamlining messaging for a global org

 

 

As a complex organization serving clients spanning 14 industries and 200k+ employees in 30 countries around the world, Flex wanted its website to reflect its stance as a global leader in its industry.

After they rebranded from Flextronics to Flex, they wanted to move their website content from being informational to driving prospects visiting the site to take action. They needed to consolidate their website’s 100+ pages, create simpler journeys throughout their site to lead visitors to the right content, and develop a singular voice that told their story.

 

APPROACH

  • Interviewed Flex team members and customers
  • Audited 500+ pages of source material from Flex
  • Created purchase influencer profiles and identified top concerns to speak to in the new web copy
  • Crafted new website navigation to simplify the web experience
  • Wrote website copy for 42 main website pages – consolidating it from 102 previous pages – and developed new case studies

OUTCOMES

Sol Marketing crafted the content strategy and wrote the copy for Flex’s new website. After the launch, Flex saw a huge increases in time spent on its site unique visitors.

They also began receiving much higher quality sales leads through their contact form. Four months later, The Webby Awards honored Flex as a finalist for the best Professional Services mobile website.


“Flex initially hired Sol Marketing to help us improve our website’s content for search engine optimization, but after interviewing key stakeholders at Flex, they identified an actionable opportunity to evolve Flex’s content strategy to better address the needs of our customers. Taking a collaborative approach, they were able to help us meet a tight timeline, while delivering above and beyond their initial scope of work. The content they crafted for us is performing exceptionally well, and we now have a framework for producing on-brand, compelling digital marketing assets. We appreciated their strong point-of-view, flexibility, and organization. This project was a huge win for Flex.“
—NICOLE DEANGELIS, FLEX DIGITAL PROJECT MANAGER